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Geschrieben von: Mario Herger
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Mittwoch, 08. Mai 2013 um 21:45 |
 With gamification in the enterprise making a center stage appearance at the recent GSummit 2013 in SF, the focus turns back to gamification technologies that are enterprise-ready. Beside the standard features of game design components and widgets that can be used, corporations need to meet compliance with multiple standards and requirements to run their business. From Single-Sign-On, security, encryption, data storage, high volume traffic, big data, analytical tools, scalability, or legally required opt-in features amongst others, gamification technology providers are expected to provide solutions – and we have posted a checklist already some time ago.
Now the worldwide largest business software maker SAP has not only been the leading corporation in implementing enterprise gamification (one of the latest examples was the SAP Community Network with a relaunch of their gamification component), but is also the first large enterprise software vendor that's prototyping on an enterprise-grade gamification platform. The platform addresses a number of pain points like the
- reduction of development effort for introducing gamification in new and existing solutions
- limits of achievement systems and existing platforms
- manageability of sophisticated gamification concepts at enterprise level
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Geschrieben von: Manuel Lemos
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Sonntag, 05. Mai 2013 um 21:46 |
 Advertising: Mass Media vs. Targeting Community Websites
The traditional way for businesses to reach large audiences of potential costumers is to pay to advertise on mass media. But, the wide dissemination of the web allowed us to see a different path to reach many customers at once, eventually in a more efficient way to generate more sales.
Many sites have been built to gather users with specific interests. These sites are known as community websites. Users with similar interests gather around those sites and participate in activities that are useful and fun, like discussing in forums, asking questions and providing answers, publishing articles, sharing content of interest, group challenges, competitions, etc..
Paying to Advertise in Community Websites vs. Building the Community Websites
In some cases businesses pay to advertise specifically in those community websites, so they can reach their target markets. For instance, a business that sells bicycles can target their advertising efforts to Web site communities for bicycle users.
Here is a different approach. What if instead of paying to advertise in community websites, those businesses would actually be the ones in charge of building and fostering those communities? This way they would be able to gather a community of potential customers highly interested in their products. The businesses could expose their products the website users without having to pay to advertise.
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Geschrieben von: Gal Rimon
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Dienstag, 23. April 2013 um 19:11 |
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 The Japanese word Kaizen means “Good Change”. Kaizen is a practical philosophy and methodology that focus upon continuous improvement of business processes.
Enterprise Gamification aims for behavior modification in business processes using gaming dynamics and mechanisms. The Kaizen model is based on the assumption that people resist extreme changes.
Instead, gradual changes usually are much more effective. So how will we combine those two approaches together? PDCA model enables the implementation of small changes in the process. For example, one of our clients wanted to improve its sales process, after some analysis they reached a conclusion that instead of office work, more field work would improve the performances of their sales workforce. So the KPIs were set to more meetings with the potential customers and lead generation. This small change was implemented using Gamification. |
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Geschrieben von: Mario Herger
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Dienstag, 23. April 2013 um 04:57 |
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 Aaah, the good, old times … never were. And "ye good olde" Gamification Summit? Never existed! I can say that, because I have attended all four of them. With the first one in January 2011 and the most recent one just last week in San Francisco. From 300 attendees with 12 agenda items to 77(!) talks, panels, workshops vying for the attention of 600+ attendees, the GSummit has come a long way.
In the first year, Gabe Zichermann, "grey-eminence" and gamification guru #1 had to beg people to fill the slots and a full day of conference, with a then still mind-bending roster of speakers (including Jane McGonigal for the keynote) and topics. For me at least, it was the revelation that I had come to the right place and met the very people that I could talk to without feeling odd or out-of-place. What a relief to speak to people who could relate to the challenges that I faced at work. The only thing that I missed back then were the enterprise gamification speakers – of which there was not really anyone that Gabe could ask. This discipline and the speakers who could cover that topic were non-exist.
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Geschrieben von: Mario Herger
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Donnerstag, 10. Januar 2013 um 01:33 |
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As part of PSFK's popular series of 'Future of' reports, they released a 140 page document that covers the new ways we are working and the implications for business and for workers. Available in different formats to buy or just preview, the themes of PSFK's Future of Work report cover the Ideal Workforce, Empowered Culture, Intuitive Connection and Agile Workplaces.
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Geschrieben von: Mario Herger
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Mittwoch, 07. November 2012 um 19:37 |
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 A lot of gamification-stuff is going on, the year 2012 is closing out with some more gamification related events: first the Gamification World Asia/Pacific in Singapore with 2 gamification workshops (one by Koji Fukada from Yumemi, and the other one conducted by myself) and a roster of interesting speakers is coming end of November, and then the Socialize12 in Tel Aviv with a track on gamification and a related workshop (also by myself) in the first week of December. I will be speaking and moderating panel discussions there as well. Here are the details:
Events
Gamification World Asia Pacific 2012 (Nov. 28th-29th, 2012) - Singapore
Masterclass A (Koji Fukada) - Nov. 27th, 2012 - Singapore
Masterclass B (Mario Herger) - Nov. 30th, 2012 - Singapore
Socialize12 - Dec. 4th-5th, 2012 - Tel Aviv
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