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In our second industry report on gamification platforms we evaluated and interviewed, analyzed, and compared twelve sales gamification platforms and twelve universal platforms and their vendors. These platforms address engagement challenges that many companies face in regards to younger sales reps - aka Millennials or Generation Y.

As gamification moves from a novelty to a mainstream technology, and shifts from a customer to an employee engagement program, organizations need to consider gamification strategies. Sales Gamification Platforms provide solutions for the sales process, while universal, enterprise grade gamification platforms can be deployed beyond sales throughout an organization and integrate gamification experiences, engage players, and collect data across processes.

Target Audience

This report is for organizations and sales managers that want to increase sales and sales reps engagement. If your sales force is composed of many Millennial sales reps, then this report is perfect for you. This report is also for gamification platform vendors and gamification practitioners.

Benefits

To help organizations make an informed decision, we queried all vendors and other contact about the product and service offerings on a variety of categories. Readers will learn about

  • Status of the Gamification Industry
  • Learn about gamification platforms and vendors
  • Learn about predictions for the market, ecosystem, big data, and training
  • Get access to evaluation checklists
  • Understand the Elements of a Successful Gamification Strategy.

Evaluated Platforms

The sales gamification platforms that we evaluated for this industry report are:

  • Ambition
  • Cadalys - Corsica
  • CloudApps – SuMo for Salesforce
  • Compettia – Conquer
  • CRMGamified
  • Echo.it
  • Evaluagent - MotivAgent
  • FantasySalesTeam
  • Hoopla
  • iWorkPlay
  • LevelEleven
  • WaveAccess

The universal gamification platforms that we evaluated for this industry report are:

  • Badgeville
  • BizPart Engage
  • Bunchball
  • eMee
  • Funifier
  • GamEffective
  • Gamification-Engine
  • Infosys
  • Mambo.io
  • Playlyfe
  • SAP
  • TribeCloud

Purchase

Gamification Industry Report 2015 - Sales Gamification Platforms

Evaluation, Comparison, and Predictions

Publishing Date: May 2015

File Size: 10.4MB
73 pages
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 Evaluation Categories

 We evaluated the platforms and vendors on the following criteria categories:

  1. Company Profile
  2. System Integration
  3. Features and Functionality
  4. Programmability
  5. Delivery Model
  6. Analytics
  7. Other Requirements
  8. Sustainability of Engagement
  9. Display Options
  10. Social Integration
  11. Open Source

 

Report Content

Executive Summary    4
Overview    5
Purpose    5
Problems addressed    5
Criteria    6
Definition    7
Engagement    8
State of the Industry    10
Platform and Technology Comparison    11
Overview    11
Rankings    13
Details    17
Predictions    37
Market Growth    37
Ecosystem    38
Big Data    38
Consulting and Training    38
Elements of a Successful Gamification Strategy    40
Gamification Platform    40
Gamification Training    40
Engagement Sustainability    41
Objectives, Metrics, Analytics    41
Empathy with the Players    41
Gamification Checklists    42
Platforms    43
Sales Platforms    43
Universal Platforms    57
Appendix    69
About Enterprise Gamification Consultancy    69
Books    70
Index    73

List of Figures
FIGURE 1: THE BIG PICTURE OF ENTERPRISE GAMIFICATION    8
FIGURE 2: GOOGLE TRENDS ON GAMIFICATION, MOTIVATION, AND ENGAGEMENT    9
FIGURE 3: GAMIFICATION PLATFORM LEADER MATRIX    13

List of Tables
TABLE 1: OVERALL GAMIFICATION PLATFORM RANKING    14
TABLE 2: VISION LEADERS    15
TABLE 3: PLATFORM ROBUSTNESS LEADERS    16
TABLE 4: CONNECTIVITY & INTEGRATION LEADERS    16
TABLE 5: SALES PLATFORMS COMPANY PROFILE    18
TABLE 6: UNIVERSAL PLATFORMS COMPANY PROFILE    19
TABLE 7: SALES PLATFORMS BUSINESS MODEL    21
TABLE 8: UNIVERSAL PLATFORMS BUSINESS MODEL    22
TABLE 9: SALES PLATFORMS FINANCIALS    23
TABLE 10: SALES PLATFORMS SYSTEM INTEGRATION    24
TABLE 11: UNIVERSAL PLATFORMS PROGRAMMABILITY    27
TABLE 12: SALES PLATFORMS DELIVERY MODEL    28
TABLE 13: UNIVERSAL PLATFORMS DELIVERY MODEL    29
TABLE 14: SALES PLATFORMS NON-FUNCTIONAL REQUIREMENTS    31
TABLE 15: UNIVERSAL PLATFORMS NON-FUNCTIONAL REQUIREMENTS    32
TABLE 16: SALES PLATFORMS DISPLAY OPTIONS    34
TABLE 17: SOCIAL INTEGRATION    35

Contact Information

MARIO HERGER, CEO Enterprise Gamification Consultancy, Lead Researcher
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