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Enterprise Gamification Book Bundle

For a limited time only get all six books from gamification design guru Mario Herger. In this Special included are all five published books from the Enterprise Gamification series with over 8900 pages and more than 350 examples. All books are delivered as PDF-files, so you can carry and read them on your eReader.

Here is what you'll get in this bundle (those are the volumes currently available):

Get this bundle of books in six PDFs-files for a limited time only (full value $275+). Get this Special here.

Mario Herger, founder and partner at Enterprise Gamification Consultancy, and number two gamification guru in 2014, gave an interview about his new book Enterprise Gamification - Engaging people by letting them have fun. The book (already listed as bestseller on the German Amazon-store a week after being published) is available on Amazon both in print and for Kindle. KindleUnlimited subscribers can read the book for free.

Listen to the audio-interview.

The Interview was conducted by Clark Buckner from TechnologyAdvice (they provide coverage on gamification, data warehousing software, business analytics software and much more). Check out their TechCalendar.

 

Enterprise Gamification - Engaging people by letting them have funFinally! I am happy to announce that my landmark book on gamification is out. Enterprise Gamification: Engaging people by letting them have fun - The Basics is now available on Amazon both in print and on Kindle.

It took me 2.5 years to write this book. While gamification has become a household concept, there is still a misunderstanding of what gamification is and how it works. I have been going through 40+ books and over 200 studies and papers to debunk the myths and conventional wisdom on gamification. I also give you a classification and definition of gamification, as well as practical approaches to a long-term and successful gamification design and strategy. I included dozens of examples with facts and figures, and give you many tools of how you can get started. I also included what you have to consider if you roll one or multiple gamified systems out in a global context, and where gamification will be going (hint: HR must own gamification).

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SAP Gamification PlatformWith gamification in the enterprise making a center stage appearance at the recent GSummit 2013 in SF, the focus turns back to gamification technologies that are enterprise-ready. Beside the standard features of game design components and widgets that can be used, corporations need to meet compliance with multiple standards and requirements to run their business. From Single-Sign-On, security, encryption, data storage, high volume traffic, big data, analytical tools, scalability, or legally required opt-in features amongst others, gamification technology providers are expected to provide solutions – and we have posted a checklist already some time ago.

Now the worldwide largest business software maker SAP has not only been the leading corporation in implementing enterprise gamification (one of the latest examples was the SAP Community Network with a relaunch of their gamification component), but is also the first large enterprise software vendor that's prototyping on an enterprise-grade gamification platform. The platform addresses a number of pain points like the
  • reduction of development effort for introducing gamification in new and existing solutions
  • limits of achievement systems and existing platforms
  • manageability of sophisticated gamification concepts at enterprise level

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Gamification Boot Camp 2013Advertising: Mass Media vs. Targeting Community Websites

The traditional way for businesses to reach large audiences of potential costumers is to pay to advertise on mass media. But, the wide dissemination of the web allowed us to see a different path to reach many customers at once, eventually in a more efficient way to generate more sales.

Many sites have been built to gather users with specific interests. These sites are known as community websites. Users with similar interests gather around those sites and participate in activities that are useful and fun, like discussing in forums, asking questions and providing answers, publishing articles, sharing content of interest, group challenges, competitions, etc..

Paying to Advertise in Community Websites vs. Building the Community Websites

In some cases businesses pay to advertise specifically in those community websites, so they can reach their target markets. For instance, a business that sells bicycles can target their advertising efforts to Web site communities for bicycle users.

Here is a different approach. What if instead of paying to advertise in community websites, those businesses would actually be the ones in charge of building and fostering those communities? This way they would be able to gather a community of potential customers highly interested in their products. The businesses could expose their products the website users without having to pay to advertise.

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