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Gamification platform provider eMee launched a new healthcare module. With soaring healthcare costs in the US, healthcare providers and companies are looking for new and innovative ways to keep them under control. eMee uses gamification to engage employees and patients to stay fit and healthy. With the experience from training and education, eMee has built out their offering with a new healthcare portal that offers rich graphics and visualizations, as well as data analytics to engage players.

As have shown other approaches in gamified healthcare, engagement levels can be skyrocketing, while at the same time reducing costs. eMee cites potential healthcare cost savings of up to 30%.

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Gamification in HealthcareApplying gamification to healthcare and fitness is more common that expected. A recent wave of fitness applications and devices to monitor activities indicates of where gamification will go for the fitness sector. But also the healthcare sector can profit from gamification, as any improvement in a patients healing, or prevention of falling sick, can bring down costs. The following article introduces a wide variety of concepts where gamification has been applied.

Patient Interaction

Health

Helping people understand when to take and how much of their prescription is the goal of the smartphone app that the San Francisco-based startup Mango Health launched in 2012. When the player follows the schedule with taking medications and supplements, the application rewards points with.

A video game is targeting to improve executive functions deficit for ADHD children. Akili Interactive Labs developed this game that was at the time of writing undergoing pilot studies, and the company is aiming at getting FDA approval for this new treatment through a video game.

Fighting childhood obesity with a game is what the non-profit Hopelab tries to achieve with Zamzee. By walking, running and other physical exercises teenagers can earn “pointz“ and redeem them for toys or gift cards. An accelerometer clipped to the pants monitors the activities. Via USB port the data can then be uploaded and be compared via rankings.

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Where did you wear it?Nach der ungemein beliebten schwedischen Version von gamifiziertem Sex – um sicheren Sex zu bewerben - kommt nun die Amerikanische version davon. Planned Parenthood, eine amerikanische Familienplannungs- und Gesundheitsorganisation - verteilte Gratiskondome mit aufgedrucktem QR-Code. Durch diesen Code wird man auf die Website Wheredidyouwearit.com weitergeleitet. Dort kann man dann Erfahrungen wie diese diese posten:

"Ca. 40-jährige Er und Sie, deren Beziehung reine Liebe ist, und die bereits über sicheren Sex und Geschlechtskrankheiten gesprochen haben, benutzten ein Kondom in einem Flugzeug, Zug, oder Auto um der Liebe zu etwas mehr Ausdauer zu verhelfen. Es war su-per-tool - Regenbogenfarben explodierten und Berge wackelten."

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Leute, ich weiss. Das ist ein Blog für Geschäftsleute und kein Sex und so weiter während Bürozeiten. Aber dieses Gamifizierungsbeispiel ist einfach zu gut. Und zu lustig.

Also hier war die Aufgabe: Wie kann man Teenager während der Sommerferien - Ihr wisst schon, Europäer, Schweden!, Sodom und Gomorrah - dazu bringen sicheren Sex zu praktizieren? Nun, das Stockholmer AIDS Verhütungsprogramm hatte eine Idee und verteilte 50.000 Gratiskondome mit einem aufgedruckten QR-Code. Wenn man den QR Code mit einem Smartphone scannte, konnte man eine App runterladen und schon war man fertig um "loszulegen". Sobald man davorstand, Körperflüssigkeiten auszutauschen (klarerweise durch das Kondom vermieden), schaltete man einfach die App ein, legte das Handy aufs Bett und schon ging es los so lange man konnte. Das Produkt (nicht dasjenige, das durch das Kondom aufgefangen wurde) war ein Sex-Graph, der Rhythmus, Geschwindigkeit, Dauer und Lautstärke anzeigte.

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”Take the stairs instead of the escalator or elevator and feel better” is something we often hear or read in the Sunday papers. Few people actually follow that advice. Can we get more people to take the stairs over the escalator by making it fun to do?

Result: 66% more people choose to use the stairways.

An example from TheFunTheory.com.

How to turn unsuspecting revellers into fitness lovers is demonstrated through that video for the mineral water brand Contrex (a Nestlé company). A lot of fun, a surprise ending. 

No obvious game mechanics like points are visible, but the surprise.

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