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A month ago business software maker SAP released the carpooling application SAP TwoGo. With this application, users can share rides to and from work. The cloud-based application, which can be accessed through the web, mobile devices, and even Outlook, allows commuters to offer rides on their cars or find rides. Instead of wasting time and gasoline and clogging the roads, carpoolers can network, save on fuel, and be more relaxed.
According to SAP’s Chief Sustainability Officer, Peter Graf, SAP employees have had access to over 36,000 carpools since the application was launched in July 2011, and avoided driving over 400,000 miles. In total carbon emissions were reduced by 88 tons. But it's not only the planet that profits from carpooling: SAP employees could networked an 2,200 days with each other just by taking rides together. And, according to Graf, SAP created over $5 million in additional value.
Aspiring Hollywood movie-writers need to be always ready to pitch their script. The abstract, the synopsis, or the mash-up. You just never know, when there is an opportunity to talk about it and sell it for millions. Now one popular form is the mash-up. It works like this (10 seconds):
The movie is basically "Rocky" meets "Transformers."
And then you want to hear the big fish from the studio saying:
"That sounds like I movie I want to make."
And boom, we have Hugh Jackman starring in "Real Steel".
And that strategy of mashing up is something that makes sense in Gamification. Take a business problem that you want to solve, and engage the user through a gamified approach by mashing it up with a game. That’s what SAP did with the Sustainability Quiz. The idea was to make behavioral change fun and inform employees about the success of SAP's sustainability efforts and what steps they can take themselves.
Watch a demo video or use it directly with your friends on Facebook.
This Facebook app allows users to profile their lifestyle around their carbon emissions. By selecting the appliances in your home and entering data around your lifestyle, users can get an overview of their carbon impact, which at least in my case was pretty astonishing. Who would expect that driving my car adds sevent-something percent of my carbon foot print? Try it for yourself and bend your mind: SAP Carbon Exploration.
This Facebook app challenges users to be more green than their friends and neighbours. The idea is that a users utility use would be used to measure the green footprint of the user. The app is connected to smart meters to read the consumption. This application can be used on facebook, by following the link to the Home Carbon Challenge.
A carbon footprint concept with the focus on the private citizen is Seeds. In this mobile application users earn seeds that they can grow in virtual flower pots, when they do something good for the environment. An activity feed informs you about what good things friends in your social network did, like recycling 20 sheets of paper, that they carpooled today to work, that they exchanged an old bulb with an incandescent bulb etc. Each activity rewards you with seeds, and after a certain number of seeds and taking care of your virtual garden, you achieve status and new levels. Crowd funding larger green initiatives include the installation of solar panels on community buildings, helps you collaborate towards larger goals. And once you reach certain mastery, imagine creating new challenges for the users.