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The concept of gamification in Casinos is a relatively new addition to this area of business, only coming into presence sometime between 2011-2013. The partial migration to the digital world has created a tectonic shift in the audience that was previously more niche when it came to taking a trip to the casino because gamification creates completely new dimensions for gambling, it adds an extra depth to the gambling experience by adding traditional video game reinforcement into gambling.
This multi-level experience comes in the form of storylines, missions, and leaderboards. All these components can create absorption into the game, which leads to extended periods in front of the game and more of a probability of winning. Gamification ranges from models that are very simple like the popular and addictive Candy Crush Saga, and other games move away from the straightforward model into a hybrid of slots and in-game prompts for side adventure games that come in a variety of forms. Like spins, character games, shooter games, and others that are similar. For example, a popular online casino like Rizk implements something called the spin wheel. The spin wheel utilizes the classic variable ratio reward theory, developed back in the 1930s by B.F. Skinner, a psychologist who studied reward schedules observing pigeon behaviour and then realizing humans exhibited the same type of behaviour. The variable-ratio reward stated that the pigeon was prone to press a lever when there was just a 50% chance of receiving a reward, and this concept also applies to the spin wheel. People only need that 50% to continue, and since it is portrayed as a simple game on a website, the reality factor, albeit real, is forgotten for a little bit. So Rizk uses this variable ratio reward in their spin model in that they encourage and incentivize spins via other games to increase gambling activity in players, the key to this model is that it is extremely simple in design and delivery.
Leaderboards are also another component that is often seen in games. This type of player reporting was seen early on in the video game industry in popular console games like Street Fighter, particularly if you were playing in multiplayer mode, which included a screen at the end of a game where you can see the players ranked according to their different skills and moves utilized within the game.
Similarly, leaderboards in the online casino setting also have a similar motivation model. However, they also include extrinsic motivators where internal game credits are directly tied into obtaining extrinsic prizes. If a player keeps themselves at the top of the leaderboard they gain an extra prize as a reward.
For example, in the online casino Ikibu, they include daily, weekly, monthly leaderboards that immediately show races promoting the slot games through building competition amongst players viewing the leaderboard. This plays into the theory of real competition where individuals might make small risks (monetary or time) to keep them in the game and compels other players to continue climbing the leaderboard. Many have bonus prizes, like $15 for first place players on the leaderboard.
Another feature that has immersed players in the online casino experience is the use of story-themed and goal-oriented missions. This is an aspect of gaming that is commonly seen in first-person/third-person shooters and even general role-playing massive online multiplayer environments. For example, Kaboo has an interface in which the player can select the type of missions they want to play. As the player plays missions they earn labour credits which give them free spins to win prizes. Casino Heroes plays a little further into the roleplay aspect where you go on virtual adventures and have to defeat opponents and you win a prize, this site comes complete with various developed characters and the motto “The Casino that gives you more!”, essentially driving the point that today’s audience is looking for a little more than levers to pull. On the landing page of casino heroes, you will find information on three different islands that you can visit. For example, there is a treasure island, a rock of ridges, and mythical mountains. One includes a dragon to defeat, the other an evil mafia boss, and the other a mission to obtain a holy grail protected by a variety of enemies. This model in itself has the potential to reach a larger audience, specifically our current generation of people that are used to gaming that can transition seamlessly into the casino arena.
The virtual world roleplay adds another dimension to “staying in the game” that is one of the components that may be a little harder to track in a physical casino. In a regular casino, you pretty much play your games and walk out whenever. Whereas online, there is the ability to be immersed in a virtual world that also has tangential games to indulge in. For example, in some casino games, there is the aspect of gaining points just by remaining within the platform and having the ability to collect resources within the game to later use to redeem points. This adds intrinsic and extrinsic value. There is intrinsic value in socializing with other players and them inspecting your stats and gaining internal respect and rewards, alongside the concept of extrinsic rewards gained from playing the game, a.k.a (monetary gain). The intrinsic builds on the innate pull to play the game, and the extrinsic has a grounding effect for the player.
Staying in the game also builds into another aspect of gamification, player loyalty rewards. Ikibu does this well in that they incentivize players to stay in the game longer by having players compete for specific adventures that then give them prizes. They also include games within games so it is not just slots and then a sign-off.
The last aspect of gamification that solidifies its effectiveness in producing active engagement is an external socializing aspect. Progress and specific statistics that reflect player success is the addition of social media. Facebook had a model like this for games like Farmville where referring friends and sharing results of leaderboards were common and rewarded in-game. This makes the earnings seem “more real” when you can introduce them externally to your friend base. It also builds competition and even camaraderie as players may use stats to improve or compare and teach skills to improve gameplay.
Overall, gamification has broadened the reach of casino players, and the key is immersion and in-between game structures to keep players on task. All techniques of course building upon classic conditioning and reward theories, and very effective. Gamification is so immersive today, that the extrinsic rewards are almost a perk to the game itself.
Captain Spins is a dynamic new online casino aimed at the Canadian gambling market. The casino features a high tech interface resembling an update version of the classic Command and Conquer series of games. Captain Spins Casino offer new customers a generous welcome bonus of C$1200 free and 260 additional free spins. The bonus itself is fantastic for online casino players but the gamification implementation is what we are really interested in here.
1. Captain Spins Free Spins Feature
Captain Spin is the primary charater at the Captain Spins casino and the first mission that he has assigned to new players is to take advantage of the massive welcome bonus at hte casino. The captain will credit players with progressively higher free spins bonuses on each of a customers first four successful deposits at the casino. The free spin missions are broken down as follows:
- 1st Deposit Free Spins Mission
- Customers that make a first successful deposit will recieve 50 free spins.
- 2nd Deposit Free Spins Mission
- Customers that make a 2nd successful deposit will recievean additional 60 free spins.
- 3rd Deposit Free Spins Mission
- Customers that make a 3rd successful deposit will recieve 70 more free spins.
- 4th Deposit Free Spins Mission
- Customers that make a 4th successful deposit will recieve another 80 free spins.
Captain Spins also provides players all new customers with a 100% deposit match up to C$300 on each of their first 4 deposits.
2. Captain Spins Daily Intel Drops
The casino has also introduced more gamification via their daily intel drops feature. This is a unique feature offered by Captain Spins casino whereby customers get to claim daily rewards and bonuses related to their game play. The daily intel drops are missions that are assigned to players that allow them to calim additional bonus money and free spins.
The complexity of this gamification feature is normally very straight forward allowing players to claim free spins an a specific game (usually Book of Dead or Starburst), deposit match bonuses or additional loyalty points on particular games.
3. Captain Spins VIP Loyalty Club
The idea of loyalty programs is nothing new at online casinos but Captain Spins has added a new dimention to their loyalty club. The Captain Spins VIP Loyalty Club offers player the opportunity to move between 5 VIP tiers based on their gamplay and activity at the casino.
The 5 VIP casino tiers are as follows:
- Elite Platinum
- Elite Black
- The Captain
The requirements for each level are outlined on the website apart from “The Captain” which is a level that will only be awarded to a select number of players at the casino.
The various vip tiers enable customers to avail themselves of exclusive casino bonus as well a real world events. These prizes can be 10% cashback on losses every Thursday for Elite Platinum Players or luxurious events at exotic destinations for Elite Black members.
4. Bonus Secret Feature
Captain Spins has a secret gamification feature that we saved for you. Captain Spins will be running a Play Another Day feature where players will be able to boost their bonuses if they play on consecutive days.
The more days you play in a row, the bigger your bonuses get!
This is an incredibly clever way to reward customers and keep them playing at the casino and one we believe will be a huge hit amongst Canadian casino players.
Gamification in Real Money Online Casinos
We are seeing more and more online casinos try to enhance player experience bringing in various gamification features. The success of these features is varied with Captain Spins and Casumo executiing them extremely well whilst the old school online casinos like Jackpot City and Royal Vegas have lagged behind.
We believe that it is essential that all online businesses differentiate themselves from one another and gamification is one of the best ways to accomplish this in the online entertainment space.
Captain Spins Casino Gamification Conclusion
Captain Spins has done an impressive job implementing some excellent gamification features that add value and entertainment for their customers.
Casino games are some of the most popular types of games right now. For a very long time, casino game was looked down upon, and now it has become one of the most sought after types of games due to the fact that they are readily available in the form of online casino games. Online casinos are some of the most popular types of games which allows everyone to enjoy the game. This is not just limited to the holidays or any special occasions they are still growing in popularity, and there are many reasons for it. Here are the top reasons for that.
Promotions, offers and bonuses
There are many online casinos which allows you to choose the right kind of deals. One of the most common types of offers that one gets is the welcome bonus for joining. This welcome bonus has many forms which can essentially consist of incentives that can give you an extra chance at winning. There are many cashback offers, free bets and also many free spins at the roulette wheel.
More choices than ever before
The greater the chances at the table, the larger the audience is attracted to. They are many variations of the same game which can be very risky as well as costly, but with the help of the bonuses and other promotional events, it is easier than ever to get them into the right mind. Online casinos also give you multiple version which can help give you the way to choose. There are other games like superheroes, the game of thrones, ancient history or rock music which can cater to the needs of each slot machine.
Wagering on the go
Smartphones have made it possible for one to ensure that there are many faces which can keep them in the industry. There are many games where you can wager from your device at the comfort of your house. This combined with the social media feature, can get you the right kind of audience. The gamers can also visit the chat room to keep the right communication and also make sure that you get your friends involved in the games.
Bonus features is one of the special offers that one can receive from on a regular online casino player. There are always many ongoing bonuses which can help ensure that you get the right customers which can make the difference from the common to the VIP. To get your access to the VIP services, you have to ensure that you stay with the site for a certain period of time and you can get more offers on a daily basis.
Casino game developers are always making sure to improve the gaming experience. With the introduction of gamification, it is more easier than ever to get inspiration and create games which work like video games. This is like reaching another level of the feature on the casino or online games which is shown growth in the coming years.
The new trend in the online casino industry that has taken everything by storm is the gamification. This is a way in which players are offered loyalty or VIP points, coins, seeds, badges, medals, etc. There are a lot of players who can trade them for real money as well at the end, which can give them a huge random reward. There are often extra tasks and games that one offers to gain that greater reward. RPG gaming types level upping is very common. The future of online casino is definitely in gamification, which can give them more choices where there is a lot of casinos who are opting for the gamification system.
Gamification is used to describe an implement games mechanics and techniques into the areas of the casino. This is a concept which was used in-game features which can help with the participation. Video games are one of the best ways to hold people’s attention. This is a partial work off where the whole concept is based on the aspect of gaining widespread attention in the world. Many casinos have come forward to capitalize in the form of gamification. This helps one to gain add points, working against odds and also setting goals. This also allows one to bring a stronger network of communication among the customers.
Gamification has a natural implementation where the mechanics and the techniques have turned video games as the go-to gaming source. This is where the gaming developers implemented on the problem, which requires you to determine the solution. This helps ensure that one can develop to make solutions to the problems which involves a lot of game mechanics, themes, etc. Gamification is still a relatively new concept as you might have seen by not understand the techniques as it is quite a tricky one to employ points or badge on. There are also Facebook’s Farmville developed by Zynga back in 2009, which allows you to gain social points and help you with your games in the future.
Simulations have been for a very long time where the idea of gamification allows you to simulate innovation, change behaviours and achieve higher levels of engagement. This is one way to add to increasing your users for the right kind audience. Simulation has proven to be very flexible, which can help you as a learner to find the right kind of training. There is also the fact that one does not have just to sit and look at the services, which make the whole simulation enjoyable with the training exercise and its applicability to real life. Also, it allows for a very interactive environment for the player to learn and explore the game on a deeper level.
Gamification is a new and unique concept which allows one to engage their customers on a deeper level. This allows them to be motivated enough to choose the right activity and move on to the next sites, less building loyalty. There are many processes which can help ensure that gamification can motivate the customers to spend more time browsing the site. Online casino gamification is a process which is a fairly recent concept which is largely based on classic successes. As this is an online platform, there is a lot of chance of trial and errors, which is the best way to help gain a larger audience.
Some gamification techniques
Leaderboards is another way to keep the people engaged in competitive instincts is one to offer dedicated games for the players who feel achieved. There is always one game which gains more interest, and that game can easily get you started with the process.
How does gamification work in online casinos
Gamification in online casinos uses similar techniques to the land-based casinos. This is a technique where the customers feel appreciated and which helps them stay motivated for a long time. The United States Military army is well known for the gamification system where they are exposed to military simulation games allowing them to be entertaining while being educative. This gamification aspect is made sure to be kept with the players who can get you to achieve new badges and goals.
Online casino gamification for everyone?
Online casino gamification is good as it is one of the easiest ways to get the right audience while using the likes of the appreciation, which is another way of tempting them to spend more money on gamification. An online casino is one of the best casinos which offer gamification allowing one to feel like the part of the game. Always make sure that there are offers available which can help you decide on the right online casinos. The value of gamification programs can tend to fluctuate, depending on the websites. Try to opt for a great deal and try to take full advantage of the beneficial offers which can be a big benefactor in the eyes of the customer. Try to make sure that you can get the right rewards to ensure you win generous gifts.
Gamification at online casinos is on the rise, and there are many techniques which are being used to help with some of the casino games. With people opting for mobile casino gaming, it is more than easy to get the concept of gamification in the idea. Gamification is the process of using video games elements on the non-video platform to help promote the key aspects of the platform. This is the reason; we see a rise in these distinctive video game characteristics, elements and in-lobby features. It is important that people understand that technology is constantly changing, and so is the quality of online games. This can be said for a lot for competition infinite market place. Gamification can easily make sure that you can add a lot of useful addition to the online casino. Gamification adds a lot of new elements to the casino brands, operators that can lead to losing focus on the core aspects. One of the best ways to add the best elements is by making sure that there are elements of gamification. Here are some of the different types of gamification feature to help you with your online casino.
Another bid part of video gaming is where the platform offers a lot of wide assortments of games from multiplayer games, etc. This is one of the most natural fit in casinos which can help you run in the competitive tournaments with the right ranking system. The leaderboard is very simple, where you have to understand the structure and make the players for higher to help enjoy the games.
Online casino gamification and loyalty
Loyalty points are nothing new to online casinos, which can help players gain some points at some casino. This is a rewarding problem where you can choose to stick around and play games on a regular basis. This is s system which works n betting frequency. This is where you add things like finding a quest by adding maps to the mix and including mystical creatures for the much-needed fun.
Social media plays a significant role in the lives of many people but is also one of the best for gamification as well. This is one of the most affordable ways to influence online casino appearances which can get you free publicity with the help of the players.
Marketing gamification is one of the best ways to ensure that your clients and projects are being noticed. There is many startups out there who want to help your product with the help of gamification. This is a process which can help you create a winning product that provides an addictive experience. Even the mid-sized company can use these gamification process to target the right market segment, which can keep them actively engaged with the right audience. Casinos are one of the best places which are taking the Gamification process by storm. There are many people who are looking at the right kind of loyalty which can allow you to be the best and also help a lot of problem concerning the customers.
Nike+ Fuelband and accessories
This one launch which brought about the right changes in the sports industry. When Nike launched its brand, which was a combination of a bracelet with a special technology which can easily be monitored using movements. The result of the Nike and fuel band as more than 5 million were wearing the bracelet. By the end of the next year, more than 11 million pieces were sold.
Fantasy casino is one place which can give you a new experience each time you visit due to gamification hitting the casino industry. There was a lot of ambition involved where the owners have been working to ensure that they get themselves ready for lunch. The dedication towards this project led them to see the business thrive. Where they introduced loyalty programs and other offers. This was a kind of project which helped secure the future of gamification casino all across the board. Due to Fantasino other casinos followed their footsteps where play frank, BGO Casino, Casumo Casino, Kaboo Casino, Thrill Casino, Casino Rizk, Casino Heros all took their chances with the gamification process and saw a growth in their business.
Gamification is one of the most effective ways of creating and keeping interested in the games towards the people. It is also one of the best marketing tools which allow you to be the best when creating and keeping interested among people. This is one of the best ways to help promote your product or services through online games. These technology aims are increasing sales using unconventional methods. The developers can easily carry the analysis of computer video games and easily use the concept to implement them through business projects. One of the main benefits of the tool is to make sure that the tool can reach the target both customers as well as the staff. It is one of the best ways to keep the effectiveness of the company at its peak. Also, the technology that is involved makes it much easier to help the customer purchased the product allowing them to interact with the company. It helps ensure that one can raise effective solutions for the business projects which are losing the traffic. The audience is generally overwhelmed and cannot bring the information across the internet. This is one technology which allows you to visualise your brand and helps you capture the potential customers.
Gamification is generally based on the concept of three main summaries where the first step is to ensure that you are aware of the goals and you wan to make sure that you achieve the goal with the help of gamification. Step two is to make sure that you are aware of the personality traits which can help ensure that you attract the right target audience. The last step is to figure out the format which can work for your clients. It is important that you understand that gamification is a very competitive market, but it is also one of the best ways to reduce advertising costs and also increase the customer’s traffic. This way you can easily receive a lot of interaction with your customers which allows you to be the best in everything. Also, it is important that you realise that with the changes in technology one of the most difficult aspects of learning gamification is the fact that technology is changing and keeping up with this trends can help keep you casino in the business as well.
Gamification in the online casino is one of the easiest ways to ensure that you have the right kind of traffic to your site. Make sure that you have the right traffic which can give rise to interactions which can get you casino speaking with which you can get gamification work for your casino. There are many casino like fantasy casino, casino ritz, etc., who have benefited from gamification.
The concept of gamification has been found to be different in a lot of different areas. The general idea is to take the activity and casting in a lot of different form or types. Gamification has two main parts activities and rewards which can be played by a lot of casino games. These are not just limited to online casinos. These activities can give you a lot more as the thrill of winning can get you through the best experience. The reward system is one of the best ways to give the player a chance at winning them a better monetary value. There are many ways you can pick up free spins, bonuses, free chips and comp points to which can impact your whole game.
Incremental and escalated earning
The idea of incremental earning and escalated earning are extremely important, which can get you through the gamification process, Incremental earning is where you are getting rewarded for individual tasks allowing you to perform. Escalated earning allows you to be the best at everything and gives you the experience of levelling the system, which can allow you to achieve and earn better rewards.
How can gamification benefit the players
Having a strong gamification concept can easily allow you to have more fun and also help you stick to the system. This increases the online casino industry where the players will not bounce from site to tother, which can help with brand loyalty as well. Gamification can get many rewards which feel like gaining value for free that you would not have received otherwise. Players are also known to enjoy the game, which can make the whole game much more effective and gives a sense of achievement as they move through the levels of programs which is quite important to understand. This increases the enjoyment and also players experience, which is one of the key aspects of gamification.
The gamification system allows for an alternative to the traditional wagering, which can be requirement based. This is one way which can help them stand out and allows you to have a direct link between the actions and the rewards. You can also opt for the deals which can be operated from the terms and conditions allowing for a much more enjoyable experience.
We make sure that players have goals to achieve and points to collect.